copyright DMCA

Teens make parody video, but Sony tells them to beat it… just beat it!

It’s been a year since the Lansdowne Library Teen Advisory Board created a video to promote reading based on Michael Jackson’s iconic “Beat It,” video. After it was posted on YouTube, Sony took down the video claiming the parody was “copyright infringement.” But after taking a bit a beating in the press for content bullying these amazing teens, Sony rescinded its claim and the video went back up.

That was the end of the story until now. Recently, the audio to the parody video was muted through YouTube’s Content ID system. The Library called Sony, but Sony claimed there was nothing they could do, that video was caught in what Sony called the “Youtube Vortex.” Together Lansdowne librarian Abbe Klebanoff and New Media Rights have now gotten the teens’ video restored using Youtube’s appeals process, but the story is a reminder that content bullying is alive and well.