trademark

Let the Wookie Win: A Short History of Star Wars Litigation

San Diego Comic Con has arrived again! Although New Media Rights provides assistance to creators and internet users nationally, we are firmly rooted in San Diego and supporting local San Diego arts and culture.

Every year, Comic Con brings Storm Troopers fraternizing with Bounty Hunters back to downtown San Diego, and grown women huddled up in Tauntaun sleeping bags back to the Convention Center’s hallways.

To celebrate Star Wars Day and Comic Con returning to San Diego, and to prove learning about the law can be fun (sometimes), we present to you a short history of Star Wars trademark litigation: two cases in which Lucasfilm took people to court over Star Wars and lost.

Lost in Translation: Rosetta Stone sues Google for Trademark infringement

Rosetta Stone, a foreign language education provider, filed suit against Google in federal court last week for allegedly infringing on the company's trademark.  The conflict arose over Google's AdWords program which allows third parties to purchase keywords for advertising purposes. The result is that when a consumer runs a Google search for "Rosetta Stone", their search results will display paid advertisements of competitors as "sponsored links". What do you thingk, trademark infringement or fair competition?

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