New Media Rights recognizes, and is born out of a crossroads we face as a culture. We could continue on the path where mass media largely controls production and communication of our culture, and makes decisions for individuals about what information is culturally relevant and important. Instead, New Media Rights stands for the idea that, unique to our time, the means to produce and communicate each individual's knowledge and creativity, as well as decide what information is important, is now available to individuals rather than simply traditional mass media.

This means individuals now have all that is necessary to produce and distribute information, knowledge and culture, to the rest of the world. We can harness this power to produce, communicate, and disseminate culture directly, without any gatekeepers. It is an exciting time for our culture, communication, and democracy as a whole to improve individual lives by harnessing individual creative potential as never before.

This revolution relies on individuals understanding and embracing their new abilities and the technologies that enable these cultural changes. At the same time, entrenched interests, particularly traditional mass media such as the recording industry, movie industry, traditional broadcasters, and large telecommunications companies, have chosen to treat the grassroots content revolution as a threat, rather than a complementary piece of a modern democracy and culture. Individuals must understand their rights and responsibilities in this new world.

Our mission is to promote and facilitate the use of new grassroots content distribution technology and provide a community for education on the technology and laws, particularly intellectual property laws (Copyright and Trademark in particular) surrounding grassroots content use and creation. Our philosophy is that there is a public benefit to wider involvement in a creative world in which creators are more closely connected to users in a non-hierarchical creative community. The New Media Rights Project's goal is to assist in fostering a strong, non-hierarchical creative community for the new media user/creator by providing a community where the issues of podcasting, blogging, social media, remixing, mash-ups, wikis, and more can be openly discussed. Users and creators (often one in the same) of content can come to share their knowledge of new media and interesting tools they find, as well as engage in grassroots activism.