Online Marketing

The Complete Guide To The Social Media Exchange: Empire Avenue - Part 1

If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue.

Original Author: 

Robin Good

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The Google Panda Guide: Part 5 - The AdSense Dilemma

Hey AdSense publisher, are you really ready for Google Panda? Almost four months have gone since Panda, the new quality content filter from Google that has hit the web making thousands of web sites close business in the name of giving greater space to real quality content. Not to web sites that have been built and maintained exclusively for the purpose of making money through ads.


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Original Author: 

Robin Good

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The Google Panda Guide - Part 1: What It Is, How It Works, Collateral Damage

MasterNewMedia, is officially among the Panda victims. The site was hit first by the new Google Farmer update, also known as “Panda”, on February 24th, and then again, even more strongly on April 11th 2011. The impact on the revenue front has been dramatic.

Original Author: 

Robin Good

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Online Advertising: Future Trends 2011

What are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to?


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Original Author: 

Robin Good

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Top Internet Marketing Trends For 2011: The Best Strategies To Follow

What are the key emerging internet marketing trends? Which are the new marketing factors to take into greater consideration in the near future?


Photo credit: Absolut Vision, mashed-up by Robin Good

In this realm, some of the most frequently asked questions I receive in my inbox include:

Original Author: 

Robin Good

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Top eBook Publishing Trends For 2011

Everyone is talking about them: eBooks. Whether you like, have tried or have yet to get exposed to this relatively new electronic publishing medium, you can be sure that ebooks will play a role in your future. Particularly so if you are an author.

Original Author: 

Robin Good

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Real-Time News And Content Curation: The Best 2010 Articles And Reports From MasterNewMedia

Content curation is one of the most disruptive forces to have emerged in the last twelve months and one that will continue to expand its reach and influence in the coming years.

Original Author: 

Robin Good

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Social Media: The Best 2010 Articles And Reports From MasterNewMedia

Social media is gradually changing the paradigm of how people market, promote and care about their customers and potential clients. But what is the correct strategy, tools and approach to achieve those goals?

Original Author: 

Robin Good

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Content Curation And Value: The Business Of Context

What is the real value of curated content? Does it live in the content itself or does it live in the context, in the curation of the content - the commentary, the opinion pieces, the conversations that the content itself generates? content_curation_value_gerd_leonhard_george_siemens.jpgPhoto credi

Original Author: 

Robin Good

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