Robin Good's Latest News

The new frontiers for content curation tools and services are in a) providing advanced collaborative ("social)" features and in b) introducing and integrating new and effective, highly visual, delivery formats.

Photo credit: CaraMaria

Curating content and news is not just about the selection, editing and contextualization of stories about a specific topic or theme, but it is increasingly about how these information items are (collaboratively) gathered, organized, grouped, displayed and in which ways they can be accessed and browsed by those interested in them.

If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue.

Photo credit: JGraphic, Empire Avenue, mashed by Robin Good

Empire Avenue is an online community game based on the idea of a stock market where you buy and sell shares in individuals and where their value is based on how active and effective they are in their use of social media.

Hey AdSense publisher, are you really ready for Google Panda? Almost four months have gone since Panda, the new quality content filter from Google that has hit the web making thousands of web sites close business in the name of giving greater space to real quality content. Not to web sites that have been built and maintained exclusively for the purpose of making money through ads.

Photo credit: Vlue - iStockphoto

It's time for me to provide some advice and recommendations, especially to those, who are afraid of being hit by the Panda algorithm, but are not yet quite sure of what is best to do.

MasterNewMedia, is officially among the Panda victims. The site was hit first by the new Google Farmer update, also known as “Panda”, on February 24th, and then again, even more strongly on April 11th 2011. The impact on the revenue front has been dramatic.

Photo credit: Eric Isselée - iStockphoto

In this MasterNewMedia multi-part guide devoted to Google Panda, you will be able to better understand what Panda is, how it works, what damage it can create, and what I and others have done to come out of it.

How do you create a professionally-looking explanation video that illustrates in simple words what your company does and how it solves its customers problems? Given the wide number of options on the market, the little time available to choose and the little familiarity a new client may have with your business and the services it provides, if you cannot explain rapidly and in simple words what you and your company do, you may be definitely leaving lots of business on the table.

Photo credit: mbbirdy

On the other hand, putting together a simple video explanation, that helps your company explain in simple terms what may otherwise require lots of writing, is increasingly a better way to go than publishing long, heavy and difficult to understand texts.

What are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to?

Photo credit: Cornishman

In this MasterNewMedia guide to the future of online advertising, you can find the most authoritative and interesting articles from the web on this topic, and specifically:

1. Is real-time bidding going to dominate also 2011 online advertising?

What are the key emerging internet marketing trends? Which are the new marketing factors to take into greater consideration in the near future?

Photo credit: Absolut Vision, mashed-up by Robin Good

In this realm, some of the most frequently asked questions I receive in my inbox include:

• "Hey Robin, should I invest extra energies on Facebook and Twitter?

Everyone is talking about them: eBooks. Whether you like, have tried or have yet to get exposed to this relatively new electronic publishing medium, you can be sure that ebooks will play a role in your future. Particularly so if you are an author. From the world of academic publishing to the one of independent writers there is a universe of new opportunities emerging thanks to the new exploding adoption of portable ebook readers and tablets everywhere.

Photo credit: ClaudioB

Is it then time for indepedent authors and writers to re-consider and evaluate more closely the opportunities offered by the eBook publishing industry?

If you are looking to identify the key trends that will affect video, the convergence of Internet, social media and television, the role of mobile in video distribution as well as the relevance of video for developing effective marketing strategies, this guide to the best video predictions and anticipations for 2011, covers all of these topics and more.

Photo credit: Kiyoshi Takahase Segundo

In this MasterNewMedia guide you will find my personal selection of the very best articles, reports and blog posts covering the future of video online and more specifically:

1. Online video in 2011: Connected TVs, social recommendations, and standards wars

Content curation is one of the most disruptive forces to have emerged in the last twelve months and one that will continue to expand its reach and influence in the coming years. Content curation, and with it, all of the infinite number of other curation sub-niches (video, news, social, products, data, etc.) will see a true blooming of applications, tools and services that will further enable individuals and organizations to create high-value content collections, digests, and newsradars of all kinds.